MediaOcean

MediaPost: The Future Of Media Metrics Is Interoperability

Shari Ingerman — Tue, 31 Jan 2012 18:37:02 +0000

If there was one clear story that came from TV this January, it was the story of interactive TV. Read more

Digiday: Counterpoint to Google: Open Isn’t Neutral

Shari Ingerman — Thu, 26 Jan 2012 14:01:37 +0000

Yesterday Digiday published a 5Qs with Google vp of display Neal Mohan. In the interview, Mohan took exception to talk from competitors that the ad-technology system being stitched together by Google isn’t “open.” Mohan cited several examples of how DoubleClick integrates products of Google competitors. Bill Wise, chief executive of Google rival MediaBank, took some exception to Mohan’s point. He answered a couple questions about his view of the real issue about the future direction of advertising technology platforms. Follow Wise on Twitter @billwise. Read more

Ad Ops Insider: The Year in Ad Ops 2011 – MediaBank & Donovan Data Systems Merger

neelesh — Wed, 14 Dec 2011 13:58:36 +0000

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Business Insider: This Guy Explains Where The Ad Tech World Is Heading

neelesh — Fri, 18 Nov 2011 14:41:31 +0000

The ad tech space is one of the most confusing industries around. To get some insight, we recently spoke with Traffiq CEO Nick Pahade.

He talked about his company, the future of the ad tech world, and why the recent merger between Donovan Data Systems and MediaBank is such a good thing. Full story

NEWSLINE: MediaOcean, the vision

jt.batson — Fri, 11 Nov 2011 18:29:26 +0000

MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.

Speaking at MediaTel Group's invite-only event 'Why Aren't We All Trading Electronically?' event this week, Koerner described his vision for MediaOcean as a seamless electronic exchange, "eliminating errors". It will revolve around an operating system - "providing an opportunity for media buyers to create what they want", he said.

The industry will be able to decide what applications they need, which will ultimately become the standard, Koerner added.

Read more

CFO.COM: M&A Recovery Stumbles

jt.batson — Wed, 05 Oct 2011 16:54:30 +0000

While mergers and acquisitions have outpaced 2010 in the first nine months of this year, the recently ended third quarter was a slog. A notable slide in M&A activity worldwide and in the United States occurred, says mergermarket, continuing a trend started in the second quarter. Read more.

ADOTAS: MediaOcean: So Wrong, yet So Right!

jt.batson — Mon, 03 Oct 2011 20:43:11 +0000

Last week’s news of the merger between Donovan Data Systems (DDS) and MediaBank was certainly exciting. In digital media management terms, it’s kind of akin to rooting for the Yankees; only their fans want to see them grow more powerful, because it sure ain’t good for baseball. Read more

MEDIAWEEK: DDS and Mediabank merge to create single agency system

jt.batson — Mon, 03 Oct 2011 20:42:13 +0000

Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology." Read more

M&M: DDS and MediaBank merge operations

jt.batson — Mon, 03 Oct 2011 20:40:08 +0000

Donovan Data Systems (DDS) and MediaBank are joining forces to create a universal operating system for advertising technology.

The new offering, MediaOcean, will be led by Donovan Data Systems founder and chairman Michael Donovan, as MediaOcean executive chairman; and MediaBank chief executive Bill Wise, as the new company’s CEO. Read more

MEDIATEL: Google deals galvanise snoozing giant

jt.batson — Mon, 03 Oct 2011 20:39:13 +0000

The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while - but it stunned many when it was officially announced this week. Read more