MediaOcean was created to give advertising agencies power over technology in a changing landscape. It will make that mission a reality by making a global, open, and neutral operating system (OS) for the advertising business.
Why the ad agency matters
The ad agency is more than just another line of business. It makes connections between brands that sell and consumers who buy. It’s agencies that make global commerce happen. That’s no small thing.
The crossroads
Agencies are at a crossroads. Automation of media workflow and data management creates efficiency and intelligence, but also generates greater demands and potential threats from giant technology companies and small startups. The bevy of media channels and countries to navigate and the digital revolution present enormous fragmentation and daily challenges, but a tremendous opportunity for anyone who can unite global advertising into a cohesive whole.
The solution stack
In today’s technology-driven media landscape, nothing’s possible without the right tools. For agencies to turn the challenges they face into opportunities, assembling the right tools is paramount. Those tools need to fit their business, their advertisers, and the role they want to play in the global advertising business. And they need to let agencies pivot with any new direction the industry takes. Agencies need the exact solution stack with which they can win, and stay ahead.
Unfortunately, it’s extraordinarily expensive, time-consuming, and complex—if not impossible—for every agency to build the unique solution stack that fits it best.
The OS for advertising
To meet the challenges of today’s advertising, agencies need a core technology that will let them engage with any advertising tools, easily configure those tools across their entire business, and that connects them across countries, media types, and technologies freely. They need an open, global OS for advertising.
And it’s critical that this system is neutral. It can’t sell ad inventory while helping agencies steward their way across it, creating conflict of interest. Only on a neutral technology base can the advertising industry truly grow.
The MediaOcean OS Project
MediaOcean begins life with the most widely-used, technologically independent agency systems in the world. This provides the foundation for the global, neutral OS that the advertising ecosystem needs. MediaOcean is created with the mission to open its platforms to developers of all kinds of advertising technologies and make what will become the new, open, advertising OS. This mission is the MediaOcean OS Project.
Benefits to the whole industry
The benefits of MediaOcean’s advertising OS go beyond agencies. When agencies can freely integrate with tools from across the spectrum of global technology, all through one system, the possibilities for reaching new partners are limitless.
Everyone wins: agencies, the advertisers they serve, the ecosystem they support, the best technology solutions they find and the consumers they reach.
