Press

WALL STREET JOURNAL: Rival Ad-Tech Firms to Become One

September 26, 2011

Rival Ad-Tech Firms to Become One

Rival ad-technology companies Donovan Data Systems Inc. and MediaBank LLC are merging to create a new company called MediaOcean, in a bid to head off competition from Google Inc. and bolster their efforts to transition into the digital age.

The closely held companies value their combination at $1.5 billion and will together process $150 billion in global advertising spending each year, according to people familiar with the matter. Both companies declined to disclose their revenues.

DDS, of New York, and MediaBank, of Chicago, have competed against one another for years in the… Continue Reading

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REUTERS: Donovan Data, MediaBank to form new company: report

September 26, 2011

U.S. advertising-technology companies Donovan Data Systems Inc and MediaBank LLC plan to merge and create a new company called MediaOcean, The Wall Street Journal reported.

The companies valued their combination at $1.5 billion and together will process $150 billion in global advertising spending annually, the newspaper, citing people familiar with the matter, reported in its electronic edition. Full story

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CHICAGO TRIBUNE: MediaBank to merge with N.Y. counterpart

September 27, 2011

Chicago-based advertising technology firm MediaBank is merging with its rival, New York-based Donovan Data Systems, to create a new company called MediaOcean. Read more.

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MEDIAPOST: Rivals Donovan And MediaBank Merge To Form ‘MediaOcean,’ Will Develop New ‘OS’ For Madison Avenue

September 26, 2011

Donovan Data Systems and MediaBank, the two dominant and fiercely competitive suppliers of advertising and media-buying processing systems to Madison Avenue, have agreed to merge into a new company called MediaOcean, which will be led by Donovan founder Michael Donovan and MediaBank CEO Bill Wise, who will serve as executive chairman and CEO of the new company, respectively. Read more

 

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PAID CONTENT: Mediabank Merges With Donovan; Combined Company Called ‘MediaOcean’

September 26, 2011

Both Donovan Data Systems and MediaBank have been working to expand the methods of online media buying and selling to traditional media through their mutual software offerings—now, they’ll do it together, the two said in an e-mail announcement. The two are merging and will now be called MediaOcean. Read more

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