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Global plans (Lumina)
PC Dreamscape Enters Into Agreement with Mediaocean for Lumina Global Media Planning Tool
On June 12, PC Dreamscape, Inc. (“Dreamscape”), a portfolio company of the private equity firm GTCR, entered into an agreement to acquire Mediaocean’s global media planning tool, Lumina. Lumina helps improve media plan workflow and visibility between brands and agencies through an end-to-end system.
Improve media plan visibility and collaboration between teams
Lumina is now part of Guideline. Learn more here. The proliferation of media data compounded with an increasing number of partners has forced many brands and agencies to work across disparate systems. This fragmentation causes media teams to suffer through disjointed workflows, global/local/agency team miscommunications, and an overall lack of transparency. Both stakeholders need a single source of truth to unite all stakeholders for global media investment.
Centralize media plans globally for spend insight and control
Combine and control your data
Integrate planning and buying
Extract holistic or granular insights
The only planning solution directly integrated with media buying and finance
Planning dashboard
Display the plan status, dates, costs, version, and more along with a customizable pie chart to display media mix. Track flight and vendor information like KPIs, costs, and creative details with visual flowcharting.
Media buy authorizations
Manage your entire authorization process within our global plans interface. Customize approvals and workflow steps customized to adhere specific client and/or agency requirements, with a full audit trail and email notification templates for team-wide visibility.
PO management
Improve internal financial tracking with the ability to match purchase order (PO) numbers to media buy authorizations. There are several features to help with PO management, including customizable currency options and support for uploading offline documents to help centralize all your data.
Automated bi-directional data flow
Enable seamless collaboration between planning and buying teams through tight plan-buy integration. Planners can directly send objectives and release budgets for buyers to order, while buyers can send vendor details for approval and actuals back to planners for comparison against initial plans.
Global reporting
Build comprehensive reports and convert currencies across various geographies, with the ability to save them as standard templates for future reporting. Schedule reports for planned or regularly needed data, with email notifications keeping stakeholders informed of report progress and availability.
Bulk data export and external APIs
Easily integrate global media and financial planning data from Mediaocean into your data warehouse or other proprietary systems. Directly integrate data with various third-party partners (e.g. SAP for financials) through a set of external APIs.
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