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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

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Rachel Lyall
05 Jan 2021

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean

Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
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Ramsey McGrory
17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
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Aaron Goldman
16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
Ramsey McGrory
15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Dr. Alok Choudhary
15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
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Drew Kane
09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
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Aaron Goldman
29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
Anupam Gupta
28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
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Aaron Goldman
07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.

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