Featured report
2025 H2 Market Report
Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.


Upcoming Events

Adcraft Detroit
21 Aug 2025
We're excited to co-sponsor this event to celebrate the end of summer.


The Valerie Fund
18 Sep 2025
This event brings together New York's media community for a "one-night only" CAREoke (karaoke) concert.


AdExchanger
29 Sep 2025
We're joining the world’s largest conference dedicated entirely to programmatic media and marketing.

In the press

Coalition for Innovative Media Measurement (CIMM)
21 Jul 2025
Innovid co-sponsors CIMM's guide for planning, buying and measuring CTV and streaming campaigns.


StreamTV Insider
24 Jul 2025
Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.


Mediaweek
17 Jul 2025
CTV, AI, & identity strategies are key investments for marketers, outlined in the Mediaocean 2025 H2 Market Report.

From our team

Tech Talks Daily
21 Jul 2025
Aaron Goldman joins Neil C. Hughes to discuss the future of advertising, search, and AI-native experiences.


Innovid
18 Jul 2025
Data from Mediaocean’s H2 Market Report & Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025.


TVOT
10 Jul 2025
Prisma's Drew Kane joined industry professionals to discuss converged TV.

Vertical reports

Mediaocean Team
23 Jul 2025
This report focuses on key trends set to affect pharmaceutical & health advertisers in H2 2025.


Mediaocean Team
23 Jul 2025
This report focuses on key trends set to affect retail advertisers in H2 2025.


Mediaocean Team
23 Jul 2025
This report focuses on key trends set to affect CPG advertisers in H2 2025.
