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Featured report

2025 H2 Market Report
 

Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.

 

Download report View featured reports
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Upcoming Events

Adcraft Detroit
21 Aug 2025

Adcraft Summer Bash 2025

We're excited to co-sponsor this event to celebrate the end of summer.
The Valerie Fund
18 Sep 2025

CAREoke For The Kids

This event brings together New York's media community for a "one-night only" CAREoke (karaoke) concert.
AdExchanger
29 Sep 2025

Programmatic I/O

We're joining the world’s largest conference dedicated entirely to programmatic media and marketing.

In the press

Coalition for Innovative Media Measurement (CIMM)
21 Jul 2025

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

Innovid co-sponsors CIMM's guide for planning, buying and measuring CTV and streaming campaigns.
StreamTV Insider
24 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.
Mediaweek
17 Jul 2025

Global survey finds marketers shifting investment to Connected TV, AI, and Identity

CTV, AI, & identity strategies are key investments for marketers, outlined in the Mediaocean 2025 H2 Market Report.

From our team

Tech Talks Daily
21 Jul 2025

Podcast: Inside Mediaocean’s Vision for AI and Ad Tech

Aaron Goldman joins Neil C. Hughes to discuss the future of advertising, search, and AI-native experiences.
Innovid
18 Jul 2025

CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)

Data from Mediaocean’s H2 Market Report & Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025.
Innovid
TVOT
10 Jul 2025

VIDEO: TVOT SF 2025

Prisma's Drew Kane joined industry professionals to discuss converged TV.

Vertical reports

Mediaocean Team
23 Jul 2025

2025 H2 Pharmaceutical & Healthcare Market Report

This report focuses on key trends set to affect pharmaceutical & health advertisers in H2 2025.
Mediaocean Team
23 Jul 2025

2025 H2 Retail Market Report

This report focuses on key trends set to affect retail advertisers in H2 2025.
Mediaocean Team
23 Jul 2025

2025 H2 CPG Market Report

This report focuses on key trends set to affect CPG advertisers in H2 2025.

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