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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Social Ads Manager
Street Fight
05 Jul 2023

Flashtalking Social Ads Manager includes social media activation

How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
omnichannel team
skai
23 Jun 2023

What is essential for an omnichannel team?

Authorities including CMO Aaron Goldman discuss the essential components of a well-organized omnichannel group.
Merkle UK podcast
Henry Neathey
23 Jun 2023

Podcast: Amplifying customer experiences through media partnerships

Aaron Goldman joins the conversation to discuss how cross-collaboration builds momentum in demand gen experiences.
Paul Butler
B&T
20 Jun 2023

VMO launches Aussie-first digital creative DCOOH tool

DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
abstract water
Globe Newswire
06 Jun 2023

Ad Net Zero welcomes new U.S. supporters

Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
abstract nodes
Marketing Beat
05 Jun 2023

Data: AI is the most important consumer trend to watch for marketers

Other key findings include increased social spending and a continued focus on social video.
marketer concerns
WARC
01 Jun 2023

The measurement question keeping marketers up at night

While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
AI in Media
Advanced Television
31 May 2023

Report: AI most important trend to watch for marketers

Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
connecting data
TVREV
30 May 2023

How will AI affect the television industry?

Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.

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