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The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
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