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There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
