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The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.
Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.
Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
The two companies have worked together since 2018 incorporating ad serving data in media buying services
Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
