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Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.
Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?
Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
