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When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
