What are advertisers most concerned and excited about heading into 2023?
In this webinar, we provide an exclusive first look at our 2022 Market Report and 2023 Outlook, featuring renowned research analyst Joanna O’Connell breaking it all down.
We also take a deep dive into the integrations marketers need to get the most value out of their campaigns and hear from Natalie Burton of OMG UK Digital, Jenn Dass of Initiative, and Caryn Waters of Carat in conversation with Mediaocean CCO Steph Dorman.
Mediaocean Director of Product Marketing Alix Foster shares how marketers gain efficiencies by integrating DSPs and SSPs, social marketing tools, data and measurement partners, creative automation tech, and much more.
Speakers
Agenda
Introductory Remarks & Market Report Overview
Aaron Goldman
CMO, Mediaocean
What Advertisers Need in 2023
Joanna O'Connell
Research Analyst
Innovating with Integrations
Alix Foster
Director of Product Marketing, Mediaocean
Agency Transformation
Natalie Burton
Managing Partner, Operational Innovation Centre of Excellence, OMG UK Digital
Jennifer Dass
Chief Transformation Officer, Initiative
Stephanie Dorman
Chief Customer Officer, Mediaocean
Caryn Waters
SVP Global Client Account Lead, Carat
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