Using survey data gathered from 1,200+ marketing leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report features insights on the key advertising trends set to impact the industry.
Questions answered:
- What impact has the current economic climate had on ad spend?
- Are Connected TV (CTV) and streaming still on the rise?
- How is AI being used in day-to-day operations?
- Have investment priorities shifted from brand advertising?
- What are the latest insights into ad verification?
Additionally, W Media analyst Karsten Weide, provides exclusive commentary in a foreword.
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Explore our 2024 H2 Market report.
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