Using survey data gathered from pharmaceutical (pharma) and healthcare (health) marketing leaders, this report features insights on the key advertising trends set to impact the industry.
Questions answered:
- What will ad spend for pharma/health advertisers look like in H2 2024?
- Are Connected TV (CTV) and streaming still on the rise?
- How is AI being used in day-to-day operations?
- What are the investment priorities for pharma/health advertisers?
- What are the latest insights into ad verification?


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Explore the 2024 H2 Pharmaceutical & Healthcare Market report.
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