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Register to watch Mediaocean experts dive deep into major feature releases from Q3. Learn more about these new features and how you can use them to improve efficiency and performance of campaigns.
In this webinar we covered:
Enhanced buyer workflow (Prisma) integration with closed ecosystems optimization (Scope)
Our latest programmatic enhancements now support Facebook/Instagram and create greater efficiencies between the buyer workflow and closed ecosystems. We’ll show you how bidirectional syncing of budgets alerts buyers when their media plan budgets are out of sync with the social platform budgets, and how you can link existing closed ecosystems activity back to the buyer workflow.
Actualizing on calculated fields
In a continued effort to create efficiencies in the actualization process, our latest enhancement addresses the time buyers spend doing manual calculations against a combination of delivery metrics. We’ll demonstrate a new process for building custom formulas using various ad server and ad verification data in order to automatically calculate media plan actuals.
Electronic invoices for Google ad serving fees
One of the biggest pain points during invoice reconciliation is managing the allocation of ad server fee invoices to individual buyer workflow (Prisma) campaigns. We’ll show you how to easily update your existing Google ad serving instances so you can bring in these fee invoices electronically and automatically match them to your buys.
Local radio in the buyer workflow (Prisma)
As we continue to build out a comprehensive omnichannel workflow, learn how you can develop radio prebuy campaigns with electronic seller communication and automated schedule creation.
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