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The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
