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As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
