Programmatic advertising has completely transformed the media landscape. But it hasn’t been an easy transition for everyone. That’s mainly because programmatic buying is more time-consuming than it should be.
In order to smoothly execute programmatic buys, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
Programmatic buying needs to be simplified
Programmatic buying is supposed to make life easier, but many people don’t realize just how much time and effort it takes to execute the buys. For example, manually entering orders into a DSP can be duplicative and time consuming when that same information is already being entered into your broader media management system. There are plenty of other workflow steps where manual processes can cause inefficiencies or even waste money.
The right platform changes everything
When it comes to media buying, regardless of how agency roles are defined, everyone faces functional challenges. Investment managers want campaigns up and running as quickly as possible – always looking to minimize errors during tight turnarounds and ensuring that client billing and vendor payments are accurate. Programmatic specialists need flexibility to manage and optimize campaigns within native platforms, while keeping Investment teams in the loop. And some buyers do it all themselves. And they need to reduce any work requiring them to manage data in multiple places. No one wants to constantly jump between platforms to make sure everything is in sync.
With an automated, cloud-based media management platform that supports integrations with DSPs, you can quickly and easily create, manage and optimize your programmatic media investment in one place.
Once you have access to an intuitive user interface and an easy-to-read dashboard, you can spend less time combing through spreadsheets and more time optimizing your campaigns.
The benefits of programmatic integration
- Save time by eliminating duplicative data entry through an API push of campaign and placement details into the DSP
- Optimize campaigns with transparency across the broader media plan, using data delivered daily
- Avoid overspending and reduce the risk of financial discrepancies by controlling the DSP budget
- Quickly actualize and reconcile placements monthly, using pre-populated first party data
Here at Mediaocean, we’re committed to providing the mission-critical platform with automation and integrations that save time for programmatic buyers. We work hard to make work easy. We take pride in ensuring our Prisma solution is fully integrated and the very best way to execute programmatic media buys.
A simple user interface + powerful functionality = you saving time and money while increasing efficiency and effectiveness.
