With so much uncertainty pervading the global economy, it’s reassuring for brands to know that their advertising is being managed through a trusted system that’s resilient to the ebbs and flows of market dynamics and media spend trends.
Since 1967, Mediaocean has played a pivotal role in supporting the ad industry with independent technology to connect buyers and sellers. For both Donovan Data Systems and MediaBank, which came together to form Mediaocean in 2011, the role of open and neutral platforms has been vital in accelerating growth in advertising and empowering all stakeholders in the ecosystem.
Today, with the rise of walled gardens, convergence of TV and streaming, explosion of retail media, and adoption of Gen AI, Prisma continues to be the only solution for a scalable, global system of record.
That’s why today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
With a new modernized brand identity, Prisma reflects an approach to omnichannel execution that meets the moment for today’s marketer.
When you #GoPrisma you get the mission-critical functionality you need to operate in a fluid market and get the most from your investment.
When you #GoPrisma you get 50+ years of experience building and supporting best-in-class products combined with the modern tools you need for the next 50+.
When you #GoPrisma you join an elite corps of 100,000+ people around the world anchored on our technology to drive performance.
Thanks for being a part of our transformation. We’re excited to usher in the next wave of innovation for the industry!
