OBJECTIVE
Nice’n Easy, Clairol’s leading hair colour brand, needed a scalable solution to create awareness and increase reach across the UK. Their media agency Performics wanted to find a way to cut through the noise and stand out to engage with a female 30+ audience.
SOLUTION
By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features, enabling them to blunt the impact of the main competitor’s TV messaging and drive consideration amongst Nice’n Easy’s core female audience in the UK. This campaign was run alongside Nice’n Easy’s standard Facebook activity.
RESULTS
Through Mediaocean TV sync, Nice’n Easy enhanced their Facebook campaign performance and saw strong results compared to standard (non-synced) ads.
• £0.02 cost per engagement
• £0.06 cost per view
• 40% higher video views
