Mediaocean enables advertisers and agencies to invest hundreds of billions in advertising to drive branding, sales, and enterprise value. We’re innovating constantly, and integrating media suppliers, technologies, and innovative measurement companies across traditional and digital advertising. Measuring ad spend throughout the Plan-to-Pay lifecycle is critical to ensure investments are efficient and effective.
There has been tremendous innovation in ‘currency grade’ measurement in the last three years, which is what buyers and sellers agree will be the measurement by which the media buyers will pay the media sellers. In all forms of TV, this is where measurement meets the money!
In the U.S. key Advanced Currency Providers (ACPs) bringing advanced measurement and currency to life are: Nielsen, Comscore, VideoAmp and iSpot. They are at the forefront of this transformation, offering data-driven solutions that allow advertisers and agencies to reach their target audiences more effectively. While much of the focus has been on the ‘currency’ or payment at the end of the process (ie. posting), these advanced data sets are used for planning, activation, and stewardship.
The industry is moving from linear TV buys based on basic demo planning and measurement provided by Nielsen to cross-channel TV buys based on advanced audience provided by multiple innovative companies.
We believe ACPs will play an increasingly vital role in helping advertisers navigate the complex world of ad-supported television and drive meaningful results for their businesses. We are proud to partner with all of them to bring advanced currency and measurement to life.
For more information on our measurement innovation, please reach out to AdvancedCurrency@mediaocean.com.
ACP Providers
What are we doing and when?
Mediaocean has implemented the latest innovations with advanced currency providers (ACPs) into our applications for the 2024 Upfronts. This has been a collaboration across agencies, publishers, and ACPs to move the industry forward. Our work leverages the promise of advances in infrastructure, data science, and measurement and supports the work of leaders in the industry to build standards, processes, and automation that power the nearly $1T ad market.
With our latest changes, media planners and buyers now have access to choose from any of the leading advanced currency providers: Nielsen, Comscore, VideoAmp, and iSpot in Prisma and Spectra.
These providers can be used for currency or measurement for traditional demos and data-driven linear. The level of support varies by provider. Please follow up with Mediaocean or your ACP for more information.
This unified approach allows clients to create complete customer profiles using a vast array of valuable audience data, including viewing behaviors, spending tendencies, and demographic information based on location.
Pre-buy/Research
• Program estimates
• RFP and proposals
• Research reporter
Buy/Order
• Currency/guarantee
• Tracking demo
Buy stewardship
• Buy revisions
• Makegoods
Reconcile
• Post analysis
Reporting
• Pacing
• Reporting
Support for ACPs throughout the buyer workflow
Audiences
Age/gender and data-driven linear/advanced audiences are now supported in Prisma and Spectra.
Please reach out to Mediaocean or your ACPs for more information.
Metrics
The following metrics are supported:
- Universe
- Impressions
- VPH (Viewers per Household)
- Rating
Streams
All providers support C3 and C7, with additional streams available by provider (e.g., Live, Live+SD).
Granularity
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Average Commercial Minute (ACM) for program and time-period pacing and posting supported for all providers.
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Additional time-period development is in progress by iSpot and VideoAmp. Please reach out to Mediaocean for more information.
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Initial discussions with ACPs on exact spot are in progress.
More resources
Infographic: Converged TV Measurement — Currency is the tip of the iceberg
Report: The Future of TV Advertising
