Consumer packaged goods (CPG) digital ad spending is expected to double this year from just three years ago, topping $37 billion, according to eMarketer figures for the US. The category will continue to grow by double-digits for years to come and is fueling the boom in retail media spending.
It seems quaint to remember when digital transformation was the biggest hurdle brands faced. Now, while such growing pains persist, there are considerations like inflation and supply chain management to factor in. That’s all while trying to stay ahead of constant changes in consumer media behavior.
During this webinar featuring a keynote by Insider Intelligence Principal Analyst Andrew Lipsman, you’ll learn how leading brands are using omnichannel strategies to stand out, build loyalty, and keep their products moving.
Speakers
Agenda
Introductory remarks
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
Digital Shelf for CPG Brands: How Omnichannel Will Power the Future of Retail Media
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Maximizing Retail Media Budgets: The Value of Message Personalization
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Fireside Chat: Omnichannel CPG Marketing Strategies
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
Amanda Glen
SVP, Client Success, Mediaocean
Closing Remarks
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
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