Early adopters, moderates, and the risk-averse:
All will benefit from high-level and detailed breakdowns of ad tech adoption and maturation. Advertising professionals gauge their tolerance for risk and use Hype Cycle reports to educate themselves about existing and emerging technologies. We believe the Gartner methodology clearly shows how pockets of tech will evolve over time and how to prepare.
Industry topics

Influence AI

Programmatic segment-based advertising

Data clean rooms

Emotion AI

Generative AI

Over-the-top TV advertising

Retail media networks

Visual intelligence

Consent and preference management

Promotional NFTs

Personification

Shoppable media

Conversational marketing

Identity resolution

Location intelligence

Account-based marketing platforms

Mobile marketing analytics
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