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2023 Gartner® Hype Cycle™ for Digital Advertising
Early adopters, moderates, and the risk-averse:
All will benefit from high-level and detailed breakdowns of ad tech adoption and maturation. Advertising professionals gauge their tolerance for risk and use Hype Cycle reports to educate themselves about existing and emerging technologies. We believe the Gartner methodology clearly shows how pockets of tech will evolve over time and how to prepare.
Industry topics
Influence AI
Programmatic segment-based advertising
Data clean rooms
Emotion AI
Generative AI
Over-the-top TV advertising
Retail media networks
Visual intelligence
Consent and preference management
Promotional NFTs
Personification
Shoppable media
Conversational marketing
Identity resolution
Location intelligence
Account-based marketing platforms
Mobile marketing analytics
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