Empowering CTV supply path optimization (SPO)
Direct access
Serve across the highest quality CTV, OTT, and OLV publishers and inventory with over 80 million households.
Lower fees
Deploy a higher percentage of ad budgets into working media, reducing carbon footprint through streamlined SPO.
Automate reporting
Track the flow of dollars, goals, and campaign targeting parameters.
Reduce risk
Eliminate inefficiencies and speed up the reconciliation process.
Save time
Eliminate duplicative data entry through an API push of Mediaocean campaign and placement details into the DSP.
Optimize campaigns
Use delivery data pulled daily into Mediaocean for greater transparency across the broader media plan.
Avoid overspending
Reduce the risk of financial discrepancies by controlling the DSP budget from Mediaocean.
Quickly actualize
Reconcile placements monthly using prepopulated first-party data.
Drop us a note to learn more and get started.
Automate and activate streaming campaigns
Premium video plays a critical role for global advertisers, with TV ad spend in the US alone totaling over $60B this year. Growing at an even faster rate, connected TV (CTV) is forecasted to account for $30B+ in annual ad spend. Despite the importance of cross-channel video, the end-to-end process of planning and buying CTV inventory remains fragmented and expensive—underscoring the need for modernization.
Automation and integration are essential to drive efficiencies and lower the non-working media costs associated with advertising. Mediaocean's partnership with Magnite enables streamlined workflow across media planning, execution, and reconciliation in CTV and online video (OLV). This partnership greatly improves buyers’ ability to buy advanced audiences in CTV and reduces the manual steps and operations, in turn providing meaningful savings to agencies.
Email StephDormanSPO@mediaocean.com to learn more and get started.
Integrating best-in-class technology
Prisma by Mediaocean
Prisma is the leading platform to centralize media management across buying methodologies and channels with the most trusted system of record between buyers and sellers for all media buying transactions.
ClearLine by Magnite
ClearLine offers the most direct path to the world's largest independent source of premium CTV, OTT, and OLV inventory through a self-service interface.
More resources
Infographic: Converged TV Measurement — Currency is the tip of the iceberg
The TV advertising industry is in deep discussion about how ads should be bought and sold as linear and digital converge. While the debate and jockeying makes for “great television” the more interesting story is in the details of how TV’s historically analog marketplace is being transformed by digital measurement and analytics.
Report: The Future of TV Advertising
As people spend more time on streaming services, social platforms, and online and mobile video—in addition to traditional linear TV—the business of brands reaching the consumer is now fundamentally about becoming effective at omnichannel advertising. In this report, Mediaocean shares how we believe the future of Converged TV+Video will unfold, with a focus on the next 12-18 months.
Learn more
Drop us a note to learn more and get started.
Personal information collected through this form is subject to our Privacy Policy.
Thank you for your interest. Someone on our team will reach out to you shortly.
