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Webinar: Marketing to the CFO
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Watch top CMOs and CFOs discuss how they're collaborating in 2021
With the coronavirus pandemic and economic uncertainty expected to continue well into 2021, marketers are entering one of the most unpredictable planning cycles seen in decades. To overcome these inevitable obstacles, a strong relationship between CMOs and CFOs is critical.
- How can CFOs get more value from marketing?
- What are the key assumptions CFOs are working with?
- How can marketers prove the value of marketing to drive the financial objectives of the organisation?
- How is the planning cycle changing?
- Is dynamic, rather than annual, planning now a necessity?
Speakers:
Jennifer Shaw-Sweet, EMEA Lead, LinkedIn’s B2B Institute
Peter Markey, CMO, TSB
Aaron Goldman, CMO, Mediaocean
Charlotte Frijns, CFO UK, GroupM
Jan Gooding, Moderator and Chair, PAMCo
Featuring opinions from Amit Doshi, CMO of Lenovo India & South Asia; Frank Cooper, Senior MD and CMO of BlackRock; and Chris Pitt, CEO Designate of first direct!
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