Join us as we explore the complexities of navigating a cookieless future with identity resolution for converged media. Discover how advertisers can effectively overcome the challenges of planning, personalization, and attribution in light of data constraints.
We'll dive deep into the balance of deterministic and probabilistic strategies that deliver results comparable to traditional cookie-based approaches. You’ll also hear from our partners on improving consumer data quality and connecting online and offline data through a unified identity graph to deliver more consistent experiences across channels.
Take advantage of this opportunity to stay ahead in the cookieless era today and unlock new possibilities for success.
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