New York, August 11, 2021 -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced the completion of its integration with Microsoft Dynamics 365, Microsoft’s widely used ERP and business platform. This new integration is part of Mediaocean’s expanded cloud-based financial management and bill-pay capabilities, including additional ERP integrations enabled through an open API suite.
Earlier this year, Mediaocean announced the transformation of its core offering from a suite of best-in-class software products into a single, modern media platform purpose-built for omnichannel advertising. The integration with Microsoft Dynamics 365 supports a new product paradigm that unifies solutions across media intelligence, management, and finance.
“The world’s biggest brands and agencies rely on Mediaocean for critical media finance functions, including the controls required to manage media and ensure that all placements are properly billed and paid,” said Anupam Gupta, Chief Product Officer at Mediaocean. “This new integration with Dynamics 365 allows for complete, real-time integration of bill-to-pay transactions, creating transparency, quality, and controls for the entirety of the finance workflow.”
Following its recently announced acquisition of Flashtalking, Mediaocean will power over $200 billion in annualized media spend and over 1 trillion monthly ad impressions. The combined company serves as an independent, media-agnostic player in the ecosystem, providing control and trust for brands, agencies, media suppliers, technology partners, and data providers. Mediaocean was recently recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech and ranked first in advertising technology for Ad Age Best Places to Work 2021.
About Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit www.mediaocean.com for more information.
