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Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
