Challenge
Upon proving the value of an audience-driven media strategy, a major global CPG advertiser sought to quantify the impact of personalized messaging on in-store sales lift across three of its brands. The advertiser needed a solution that could seamlessly plug into their established tech stack and enable creative messaging and production at scale, ensuring the right message reached the right audience at the right time.
Solution
The advertiser turned to Flashtalking by Mediaocean, designing an A/B test in partnership with Nielsen to compare the ROI between ads with generic and personalized messaging.
With Flashtalking by Mediaocean’s dynamic ad serving and dynamic creative capabilities directly added to their existing tech stack, the advertiser saw a substantial lift in ROI with personalized messaging at scale, all with no disruption to their existing workflows.
