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The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
