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  • Are you ready to go social with the Summer Games?

    Aaron Goldman
    27 Jul 2021
    Aaron Goldman
    27 Jul 2021
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Read article: AdvertisingWeek

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SOS-HotFact_Hero.png
  • Summer of Sport: Sentiment, ad rankings, and affinities

    Mediaocean Team
    27 Jul 2021
    Mediaocean Team
    27 Jul 2021
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What an exciting Summer of Sport it's been so far! Our entire London office would like to offer a hearty well done to England for reaching the final match of the Euros. Congratulations to Italy for taking the trophy back to Rome.

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  • Euro 2020: A giant leap into omnichannel interaction

    Aaron Goldman
    05 Jul 2021
    Aaron Goldman
    05 Jul 2021
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Read article

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summer-of-sport-how-to-engage-audiences-at-home.jpg
  • Summer of Sport: How to engage audiences at home

    Stuart Smith
    02 Jul 2021
    Stuart Smith
    02 Jul 2021
summer-of-sport-how-to-engage-audiences-at-home.jpg

Read the article.

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soccer.png
  • How brands are advertising around UEFA Euro 2020 Soccer Tournament

    Stephen Lepitak
    11 Jun 2021
    Stephen Lepitak
    11 Jun 2021
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Read the article.

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  • Why the Euros will be a model for the future of sports media

    Aaron Goldman
    09 Jun 2021
    Aaron Goldman
    09 Jun 2021
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Read article

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EuropeanSportsFans.jpg
  • 40% of European sports fans set to follow the Euros with multi-screening reaching a peak

    Mediaocean Team
    03 Jun 2021
    Mediaocean Team
    03 Jun 2021
EuropeanSportsFans.jpg

● Globally, 19% of sports fans, and 40% of those in Europe, are set to follow the Euros with the numbers rising to 46% in Germany and Spain.
● Globally, the majority of Euros watchers browse social media while watching matches.
● Among audiences that follow the tournament, WhatsApp and Facebook Messenger are now among the top five social platforms.
● Euro fans in the UK are 40% more likely than the average sports fan to message people during events.
● 78% of Euros engagers also watch sports recaps or highlights on TV/online.
 

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Drive-TV-Tunein.jpg
  • Euros ad opportunity to go well beyond mid-game advertising

    Joseph O'Halloran
    03 Jun 2021
    Joseph O'Halloran
    03 Jun 2021
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Read the article on Rapid TV News

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Watching tv.png
  • 40% of European sports fans set to follow the Euros with multi-screening reaching a peak

    Paul Skeldon
    03 Jun 2021
    Paul Skeldon
    03 Jun 2021
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Read the article on Telemedia Online

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  • Research: Euros to see multi-screening

    Advanced Television
    03 Jun 2021
    Advanced Television
    03 Jun 2021
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Read the article on Advanced Television

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