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What an exciting Summer of Sport it's been so far! Our entire London office would like to offer a hearty well done to England for reaching the final match of the Euros. Congratulations to Italy for taking the trophy back to Rome.
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● Globally, 19% of sports fans, and 40% of those in Europe, are set to follow the Euros with the numbers rising to 46% in Germany and Spain.
● Globally, the majority of Euros watchers browse social media while watching matches.
● Among audiences that follow the tournament, WhatsApp and Facebook Messenger are now among the top five social platforms.
● Euro fans in the UK are 40% more likely than the average sports fan to message people during events.
● 78% of Euros engagers also watch sports recaps or highlights on TV/online.
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