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  • Achieving relevance in the face of chaos

    Lucy Hinton
    14 Jul 2022
    Lucy Hinton
    14 Jul 2022
chaos.jpg

Read the article on AdvertisingWeek.

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univision-automation.jpg
  • The future of creative marketing

    Lucy Hinton
    23 Jun 2022
    Lucy Hinton
    23 Jun 2022
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Read the article here.

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crowd.jpg
  • The crucial role of the buy-side ad server in the evolving CTV ecosystem 

    Michael Tuminello
    06 Apr 2022
    Michael Tuminello
    06 Apr 2022
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We all know digital ad campaigns require active management and optimization to ensure continual improvement and maximum ROI. But not everyone understands how buy-side ad servers are best positioned to meet agency and advertiser needs in the fast-approaching new world of Converged TV (CTV) + Video advertising. Let’s examine why.

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gettywoman.jpg
  • The art of brevity: How to effectively communicate with clients

    Javed Laher
    30 Mar 2022
    Javed Laher
    30 Mar 2022
gettywoman.jpg

Read the article on Forbes.

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169ssreuwre983-1170x600.jpg
  • Why you need an ideate to automate pipeline

    Lucy Hinton
    25 Mar 2022
    Lucy Hinton
    25 Mar 2022
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Read the article on Advertising Week.

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dataimage.jpg
  • Data privacy is for life, not just a day

    Georgia Brammer
    21 Mar 2022
    Georgia Brammer
    21 Mar 2022
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Read the article in Marketing.

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tvwatching.jpg
  • 6 big myths of connected TV, debunked

    Michael Tuminello
    17 Mar 2022
    Michael Tuminello
    17 Mar 2022
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Read the article on AdExchanger.

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arms.png
  • Analyzing the big game ad matchups

    Aaron Goldman
    24 Feb 2022
    Aaron Goldman
    24 Feb 2022
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Read article: Advertising Week

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football.png
  • Super Bowl ads win a safety

    David Berkowitz
    15 Feb 2022
    David Berkowitz
    15 Feb 2022
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Read the article on TV Rev.

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googleimage.jpg
  • Big tech needs big brands: What does this mean for walled gardens?

    Bill Wise
    10 Feb 2022
    Bill Wise
    10 Feb 2022
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Read Bill's article on The Drum.

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