After Super Bowl LXVI in 2022, the most polarizing ad that had everyone talking was Coinbase’s bouncing lo-fi QR code. Would 2023’s Ad Bowl be the Interactive Bowl?
Not so much – at least not directly via TV. There were more QR codes on screen this year in both national and local spots, but most advertisers went with brand-building and brand-reinforcing propositions that didn’t ask viewers to lean in. Where there was interaction, it was fueled by campaigns in other channels – especially through social.
