Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
As published on AdAge on November 29, 2019
If history teaches us anything about monopolies, duopolies or any other defined industry hierarchy, it’s this: Nothing lasts forever. Just ask AOL. Or Napster. Or MySpace.
There’s no winner in the demise of Amazon’s plans to build HQ2 in New York City. Amazon will miss out on building a massive footprint in the most exciting and diverse city in the world, and New York will miss out on jobs and economic growth. But as Crain's has reported, New York’s booming tech scene has never been stronger.
