New York, NY - March 22, 2021 - Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform.
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Challenge
UNICEF Australia, an international charity for children, partnered with their agency, The Kite Factory, to garner the attention of potential donors during the end of Tax Year in Australia. With tax break incentives creating a competitive environment for charities in a time of decline in year-over-year donations, the team needed to gain attention and become top of mind for donations.
Challenge
A leading tech company teamed up with their media agency, Mindshare, to try to reach an audience likely to convert and drive website traffic during the hectic Cyber 5 shopping period. The team needed to scale and retarget their campaign to reach qualified, persona-based leads that would engage with their site.
Challenge
A leading tech company teamed up with their media agency, Mindshare, to understand the performance of their Facebook and Instagram campaigns through insights from their Google Analytics sales data. With Google Analytics being their source of truth, the team sought transparency and the ability to frequently optimize audiences and creative based on the reported ROAS.
Challenge
UGG, a household-name retailer, worked with their agency, Jellyfish, to run a Facebook campaign targeting holiday shoppers. The team needed to reach revenue goals and maximize the hectic five-day shopping period from Thanksgiving to Cyber Monday, known as Cyber 5, by reaching the right audience at the most relevant time.
Challenge
Ahalogy, a Quotient brand and leading influencer marketing solution, needed to streamline their time-consuming QA process for campaigns. With quality assurance being a high priority for the team, they sought a solution to ensure accuracy and save time.
Solution
The Mediaocean and Ahalogy teams met to dive deep into Ahalogy’s pain points with their current process. The Mediaocean team then built a QA template for Ahalogy and created an automated process to smoothly import necessary account data into Mediaocean.
Background
Legal & General is a multinational insurance company based in the United Kingdom. Their media agency, Merkle | Periscopix, work across several Legal & General products. One of these products is life insurance for people over the age of 50. The normal digital activity for the “Over 50s” product only consisted search and display strategies.
