Background
Boost is a UK energy provider known for their pay-as-you-go energy plans. Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
Advertising blockchain program to strengthen accountability throughout the digital advertising ecosystem
Background
Guide Dogs is a charity committed to ensuring people who are blind or partially sighted enjoy the same freedom of movement as everyone else. The period leading up to Christmas is a key fundraising time for Guide Dogs. Their media agency, MC&C, wanted to boost puppy sponsorships during this period.
BACKGROUND
To support their advertising efforts, the world’s largest beverage company, operating in 200+ countries, employs a roster of agencies to plan and buy media, as well as work with third-parties to help with marketing insights, campaign optimization, and competitive analysis.
CHALLENGE
Ubisoft, the leading creator and distributor of interactive entertainment and services, and their global agency of record, Mindshare, had a serious media planning problem across their 25 markets. Mindshare relied on manual processes that were time consuming, error-prone and made it impossible for Ubisoft to monitor local spending or report to management in a unified format.
Background
Media companies promote shows on their own networks and affiliates, as well as on a variety of cable channels and social media.
A major broadcast television network was interested in measuring the impact of TV promos and social engagement on driving tune-in and determining if there is an added value in using both together.
Mediaocean was well-positioned to deliver this analysis by combining data across TV and social media.
BACKGROUND
A major Hollywood movie studio and distribution company was releasing one of its biggest films of the year. The marketing team knew that the celebrity star of the film would attract plenty of attention, but it wanted to make sure it was reaching the most interested movie-goers with its television commercials.
CHALLENGE
Mediaocean, the leading software provider for the advertising world, announced that it has acquired ColSpace, a provider of cloud-based, collaborative media-planning software that improves the planning and management of global marketing campaigns and oversees more than $11 billion in media from the world’s biggest agencies and brands. The acquisition of this top-tier planning solution enables Mediaocean to integrate buying and planning systems, helping customers increase efficiency and optimize their media spend in real time.
