Read on The Drum.
Marketers need to market the way consumers consume – and this requires an approach that spans across channels. Join industry leaders to discuss the omnichannel imperative and how today’s innovators are enabling transformation.
The world of ad tech and mar tech has significantly evolved over the years. Hear from industry experts as they explore opportunities and advances within the industry, reflect on the influence of mar tech and ad tech in our everyday lives, and discuss Mediaocean's role in leading the conversation as the mission-critical platform for omnichannel advertising.
One of the exciting things about working in marketing is the fact that what we do can have a real cultural impact. While we’re all focused on driving the right results for our brands, it’s always a great moment when advertising steers the national conversation and sparks debate in the office kitchen or in the middle of a Zoom meeting. Rarely is this potential clearer than in the UK’s holiday season, where – much like Super Bowl ads in the US – TV spots from the country’s big name brands are anticipated as events in themselves, heralding the joyous rush towards Christmas Day.
