As the uncertainty of COVID-19 sweeps the globe, that apprehension also applies to marketing plans and how they will be affected. Alan Lemery, VP, Data Science and Product, has organized data points for advertisers to consider as they explore both short-term and long-term changes to their marketing plans.
Within this data presentation, you will find industry impacts, general trends, impact from these trends, marketers responses, and more.
As originally published in AdExchanger on October 2, 2019.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean.
As previously published by AdExchanger.
With The Trade Desk’s market cap above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are scaling and consolidating their positions globally.
