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Read the full article on TV Rev.
We all know digital ad campaigns require active management and optimization to ensure continual improvement and maximum ROI. But not everyone understands how buy-side ad servers are best positioned to meet agency and advertiser needs in the fast-approaching new world of Converged TV (CTV) + Video advertising. Let’s examine why.
Read the article on Marketing Dive.
Read the article on AdExchanger.
Read the article on Advanced Television.