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NEW YORK, May 31 (GLOBE NEWSWIRE) Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year.
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There were two major themes that no one saw coming when speakers submitted session proposals last summer for South by Southwest (SXSW) 2023, which just took place this month in Austin, TX.
The first was the rise of generative AI led by OpenAI’s ChatGPT and DALL-E 2.
The second was the demise of Silicon Valley Bank (SVB).
During the Interactive stretch of the annual festival, which takes place concurrently with the Film series and before the Music events, AI and banking dominated most of the conversations.
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