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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid Logo
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Shamim Samadi
07 Aug 2025

OPINION Why Google’s cookie retreat reinforces the need for independent Ad Tech

As Google postpones dunking cookies for good, Shamim Samadi takes a look at what that means for ad tech.
Aaron Goldman
04 Aug 2025

Zero-click search and the negative-1 moment of truth

Will the rise of AI lead to the demise of search?
Tech Talks Daily
21 Jul 2025

Podcast: Inside Mediaocean’s Vision for AI and Ad Tech

Aaron Goldman joins Neil C. Hughes to discuss the future of advertising, search, and AI-native experiences.
Innovid
18 Jul 2025

CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)

Data from Mediaocean’s H2 Market Report & Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025.
Innovid
Marketecture
14 Jul 2025

Podcast: Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

Ramsey McGrory joins Ari Paparo to discuss how Mediaocean is evolving its platform.
TVOT
10 Jul 2025

VIDEO: TVOT SF 2025

Prisma's Drew Kane joined industry professionals to discuss converged TV.
Innovid Team
08 Jul 2025

Cannes Lions 2025 Recap

This year Mediaocean’s family of brands and partners made serious creative waves in Cannes.
Innovid
Innovid Team
12 Jun 2025

Unlocking Greater Performance: Innovid x Meta

Read about how Innovid solutions support Meta’s advancements within our own Social Ads Management platform.
Innovid
Kevin Wanless
11 Jun 2025

TikTok World 2025: The Key Takeaways You Should Know

TikTok is no longer just a video platform—it’s a full-funnel engine for discovery, engagement, and commerce.
Innovid

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