Featured report
2025 H2 Market Report
Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.
Upcoming events
This event brings together New York's media community for a "one-night only" CAREoke (karaoke) concert.
We're joining the world’s largest conference dedicated entirely to programmatic media and marketing.
We're joining the brightest minds in marketing to discuss brand and business growth.
In the press
Dan Mouradian joins IAB to dive into the changing world and definition of CTV.
Read more from Protected's Eva Papoutsakis Smith on the recent Protected and IWF partnership.
As Google postpones dunking cookies for good, Shamim Samadi takes a look at what that means for ad tech.
From our team
Innovid’s latest updates streamline production & empower marketers to focus on what matters most.
This operational integration delivers on brand safety, transparency, and outcome-driven verification across open web and CTV.
It’s only a matter of time before OpenAI brings ads to ChatGPT. But what are the implications for marketers?
Vertical reports
This report focuses on key trends set to affect entertainment advertisers in H2 2025.
This report focuses on key trends set to affect pharmaceutical & health advertisers in H2 2025.
This report focuses on key trends set to affect auto advertisers in H2 2025.
