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During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
