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Articles

Featured

Beet.TV
29 Dec 2025

Ramsey McGrory: ‘You Have to Wallow in the Mud’ on the Road to AI Transformation

Ramsey McGrory talks about acquisition strategy, early-stage AI execution, and adapting to change.
AdTechGod Pod
23 Dec 2025

AdTechGod Pod: Ep. 113 Mediaocean, LG Ads, and Jackwell Partners on AI Hype and AdTech Trends for 2026

Mediaocean CMO Aaron Goldman joins the AdTechGod Pod to cut through AI hype, share real-world insights, and unpack the ad tech trends shaping 2026.
MediaPost
18 Dec 2025

Michael Kassan Joins Mediaocean As Vice Chairman

Mediaocean names Michael Kassan Vice Chairman of its Board of Directors.

Most recent

ANA
Ben Kartzman
15 Jun 2023

Managing Fragmentation Across the Major Shifts in Advertising

Fragmentation has become pervasive in advertising, and the buy side needs help.
AI
Simon Thorne
07 Jun 2023

Is ChatGPT just a shiny new toy or the end of marketing as we know it?

Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
GDPR
Ben Kartzman
07 Jun 2023

GDPR five years on: Striking the balance between privacy and personalization

The best way forward is building direct relationships with customers and obtaining clear consent with them.
AI
Javed Laher
26 May 2023

Why AI is a tool and not a replacement for human originality

As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
New Digital Age
Aaron Goldman
15 May 2023

Creative leisure, made to measure: how CTV is evolving

As a fast-growing media-buying channel, CTV has already made great leaps forward.
man watching CTV
Ramsey McGrory
05 May 2023

CTV is growing up fast: Here's what that means for you

The industry is at a sensitive moment to influence how CTV ultimately turns out.
Star Wars
Aaron Goldman
03 May 2023

Employing CTV for growth and avoiding the dark side

Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.
CTV
Perianne Grignon
20 Apr 2023

Succeeding in a fragmented, chaotic TV market

Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
eGaming and cookies
Simon Thorne
17 Apr 2023

How online gambling ads look set to evolve in 2023

MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.

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