Most recent
Companies should take certain specific measures to survive and thrive during a downturn.
A new survey reveals surprising priorities for a post-pandemic marketplace.
There are three developing trends that brands can leverage to make a positive impact.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically.
Art and science are now working together to raise the bar for advertising across all formats and channels.
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
