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The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
