Early adopters, moderates, and the risk-averse:
All will benefit from high-level and detailed breakdowns of ad tech adoption and maturation. The best advertising professionals gauge their tolerance for risk and use Hype Cycles to educate themselves about existing and emerging technologies. Gartner’s methodology clearly shows how pockets of tech will evolve over time and how to prepare.
Industry topics
Generative AI
Blockchain
Data clean rooms
OTT/CTV
Identity resolution
Shoppable media
Advanced supply-side bidding
Visual search
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