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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Wave
Aaron Goldman
29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
water drop
Rachel Lyall
19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
abstract data
Aaron Goldman
16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
Aaron Goldman
11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
abstract data
Aaron Goldman
08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
abstract water
Aaron Goldman
04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
water drop
Aaron Goldman
22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
abstract water
Bill Wise
12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
abstract data
Seif Hamid
06 Jan 2021

The TV ecosystem cannot support the supply chain economics of the open-web DSP

Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.

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