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Even though media has long been transacted and measured separately by channel, marketers need to think holistically.
Art and science are now working together to raise the bar for advertising across all formats and channels.
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
