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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Paleo Ad Tech
22 Dec 2021

Bill Wise – accounting for the rise of Right Media and more

Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
S.J. Lilly, M.S.
03 Dec 2021

"Why Mediaocean?" Our employees' perspective

S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
abstract data
Brian Hunt and Ron Stitt
14 Sep 2021

The importance of interoperability and local TV news

"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
innovation
Bill Wise
03 Sep 2021

CVC, TA, and the power of investing in innovation

We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
rushing water
Mediaocean Team
17 Aug 2021

CTV & OTT: Living up to the hype

Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
Father and son watching cheering
Mediaocean Team
27 Jul 2021

Summer of Sport: Sentiment, ad rankings, and affinities

Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Nicole Brown, Robbie Smolko, Rob McEvily
23 Jun 2021

Mediaocean Pride ‘21: “Lending an Ear”

A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
Bill Wise
15 Jun 2021

Juneteenth: A day of celebration, reflection, and renewed commitment

Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
wave
Bill Wise
25 Mar 2021

Wave hello to the new Mediaocean

You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.

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