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AI and banking dominated most of the conversations during the festival's Interactive stretch.
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
